Apple’s upcoming iPhone 15 Pro and iPhone 15 Pro Max are set to make a dent in consumers’ wallets, with prices expected to rise by $100 to $200, as reported by DigiTimes.
TL;DR
- Expected price hike for iPhone 15 Pro models: $100-$200.
- Sales for 2023 could see a dip to 77 million units, contrasting with the 83 million units initial estimate.
- Notable predictions from Mark Gurman and Jeff Pu align with potential price hikes.
- Key dates: September 12 for the Apple event, September 15 for pre-orders, and the official launch on September 22.
For context, the iPhone 14 Pro is priced at $999, while the iPhone 14 Pro Max comes in at $1,099. If DigiTimes’ predictions are true, we might get a starting price of $1,099 to $1,199 for the iPhone 15 Pro and $1,199 to $1,299 for the iPhone 15 Pro Max.
This substantial price hike might impact the sales front. Some sources suggest that the sales of the new Pro iPhone models could dip to approximately 77 million units in 2023, a noticeable drop from the initial forecast of 83 million units.
This potential decline mirrors a broader trend, with the smartphone industry seeing a year-on-year decrease of over five percent.
Earlier in the year, Mark Gurman from Bloomberg hinted that Apple was considering a price hike for the iPhone 15 Pro models. Similarly, analyst Jeff Pu also speculated that the iPhone 15 Pro’s starting price might jump to $1,099, up from the iPhone 14 Pro’s $999.
The iPhone 15 and iPhone 15 Pro models are expected to be revealed at an Apple event on Tuesday, September 12. The pre-orders would likely kick off on Friday, September 15, with the official launch set for Friday, September 22.